Huh? What's Up With That?

pressing matters...    She was known as Rachel Gardner in high school.  She was smart, driven, loyal, reliable, liberal-minded,  aggressive, and frequently spoke her mind.     Rachel was a leader on Franklin Central High School's (Indianapolis, Indiana) speech team and served as program director on the high school radio station.  Her knowhow behind the camera while on the school's television school-news team was legendary and as a testament to her skillset, she would later work professionally in that field.     Rachel was involved in other school-related activities too numerous to mention, but you get the idea.     And, she was class salutatorian, barely missing the title, Class Valedictorian, by a numerical curiosity.     HUH ?   What's up with that ?            That was in 2007.  Today, Rachel Gardner is Rachel Hoffmeyer and she is Indiana Governor Eric Holcomb's press secretary. ...

we've only just begun...                                 Roger Nichols and Paul Williams, 1971                                               Last September H ? WUWT ? featured four pickleball enthusiasts in a series called AAS (Activities After Sixty).  They discussed their love of pickleball and how much the game has grown in recent years, especially with POS (people over 60).  It was the first glimpse of a continuing series into activities POS find entertaining as they endeavor to be healthy and proactive and live a creative life post-retirement.     This post of AAS stories highlights four people, all of whom are POS.  Two of the four were chosen randomly in a supermarket (after a discussion about the relative merits of Boar's Head Meats versus store brands ...

out the back door...       There seems to be a prevailing thought in today's advertising world that when the nostalgia angle is used to promote certain products, increased sales for those products are inevitable.  Put another way, $ucce$$  for that advertising campaign is all but guaranteed.     According to fabrikbrands.com, a strategically-focused  branding agency based in London, Research shows that nostalgia gives our lives a sense of continuity and meaning as we get older.   The findings went on to say, Studies suggest that nostalgia inspires consumers to spend their money because it promises an immediate return in the form of happy memories and comfort.    Nostalgic  advertising works because there are a huge number of people who can relate to its appeal, so the target audience is tremendous in size and assets.      A perfect example of nostalgic advertising and throw back product is an advertisement...